Alba Financial Accountants Limited is a trusted UK-based accountancy firm known for its professional, friendly, and affordable financial services. With expertise spanning account preparation, bookkeeping, payroll, VAT, and business turnaround, the company partnered with Apex Marketing to strengthen its online presence and attract more qualified leads.
Our goal was to position Alba Financial Accountants as a leading, client-focused accounting firm, visible for key financial and tax-related search terms across the UK. Within a year, the campaign delivered measurable growth in organic visibility, search impressions, and form submissions through consistent SEO and content optimisation.
By aligning keyword strategy, technical SEO, and on-page improvements, Alba Financial Accountants continues to grow its brand presence and client base online.
Before partnering with Apex Marketing, Alba Financial Accountants faced a number of online visibility challenges. The website wasn’t ranking well for competitive accounting and tax service keywords, resulting in low organic enquiries and limited traffic.
Many service pages – including VAT Returns, Corporation Tax, and Payroll , had minimal keyword optimisation and lacked depth in content. Competitors with similar offerings were appearing ahead on Google, reducing Alba’s reach among potential small business and startup clients.
The objective was clear: rebuild keyword authority, drive high-intent organic traffic, and create a content structure that effectively showcased Alba’s expertise and services while maintaining its approachable tone.
We began with a full SEO audit and content analysis to identify technical gaps and keyword opportunities. Core service pages were restructured with optimised headings, meta tags, and location-based keywords.
A tailored monthly content plan was introduced, including blog posts focused on topics such as tax planning, bookkeeping best practices, and digital accounting solutions. These were supported by strong internal linking and schema implementation to improve Google understanding.
We also enhanced the site’s local SEO by updating Google Business information, adding consistent NAP citations, and optimising location-based service keywords.
