SEO

Every business has the potential to be the leader in the Durham market. But doing SEO the old way won’t put you in the position you deserve. At Apex marketing, we offer a local SEO agency Durham service that is designed to help you drive sustainable organic traffic, qualified leads and measurable growth.

Optimising for the Entire SERP

  • Featured Snippets: To help your business secure position zero on Google, we optimise your content to provide clear, accurate answers to high-value search queries, increasing engagement and visibility across Durham.
  • Local Packs: By optimising your website for local searches such as “SEO service Durham”, we improve your chances of appearing in Google’s local pack, placing your business where customers are already searching for solutions.
  • Knowledge Panels: Our team works consistently to build strong, authoritative brand signals that support visibility within Google knowledge panels. This helps position your business as a trusted local specialist when customers search for services related to your industry.
  • Rich Snippets: Images, reviews, pricing, and ratings all play an important role in local search performance. We implement structured data to ensure search engines understand and display this information clearly where it delivers the most impact.

Bespoke SEO Services That Deliver Real Results for Durham Businesses

  • Tailored SEO Solutions for Durham Businesses: We deliver bespoke SEO strategies designed specifically for Durham businesses, aligned with your objectives and local market conditions.
  • 20+ Years of Tier One Digital Marketing Expertise: With over two decades of experience, we bring proven expertise built on understanding client goals, local audiences, and competitive landscapes.
  • Focused on Visibility, Traffic & Long Term Growth: Every element of your SEO strategy is refined to drive relevant traffic, improve search visibility, and build lasting customer relationships.

Applying A Personalised Strategy in SEO

We take time to understand your business, industry, and how customers in Durham search online. Every SEO strategy is tailored around local search behaviour, relevant keywords, and realistic opportunities to connect your brand with high intent searchers.

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Expert Execution

Our experienced Durham SEO consultants deliver precise execution through targeted keyword research, technical SEO, and on page optimisation. By combining local market knowledge with advanced tools, we ensure your website is optimised for visibility, usability, and long term performance.

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Proven Impact

All SEO activity is driven by data and measurable outcomes. We track performance through analytics and KPIs, refining strategies to improve rankings, increase qualified traffic, and generate sustainable growth for Durham based businesses.

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Whats Included in Our SEO Packages for Durham

Our SEO packages for Durham businesses to achieve long-term results. Here, you’ll find the full details:

Local SEO Strategy & Implementation

We develop hyper-local SEO strategies that position your Durham business in front of the right customers at the right time, based on genuine local search behaviour.

Google Business Profile Optimisation

Optimising your Google Business Profile is essential for local rankings. Beyond verification, we create well-structured descriptions, assign relevant categories, and manage regular updates to improve visibility when local searches occur.

On-Page SEO (Schema, Headings, Internal Links)

A strong on-page foundation is critical for SEO success. Our team applies appropriate schema mark-up, refines metadata, and strengthens internal linking to guide users and search engines towards relevant content.

Using Keywords from Local Areas

We help your business appear in local searches across Durham by targeting keywords driven by local intent. By reflecting how customers search, your content aligns naturally with audience expectations.

Consistency in NAP (Name, Address, Phone Number)

Consistency across business listings supports credibility and local visibility. We ensure your NAP details remain accurate across directories and platforms, helping search engines recommend your business with confidence.

Link Building (Reputation-Focused)

Links strengthen authority, and authority builds trust. We focus on securing quality links from reputable local directories and recognised industry websites in Durham to support long-term SEO value.

SEO Results You Can Measure

We ensure that the results you get positively impact your business.
  • Performance Metrics: Effective SEO relies on measurement, not assumptions. We track KPIs related to rankings, organic traffic growth, engagement, and customer acquisition to guide ongoing optimisation.
  • Google Search Console (GSC): Google Search Console provides insight into how search engines view your website. We monitor queries, indexing status, technical issues, and visibility trends that influence performance.
  • Google Business Profile Insights (GBP): Local SEO relies heavily on visibility within maps and local results. Using Google Business Profile insights, we analyse how often your business appears, how customers find you, and the actions they take.
  • Google Analytics 4 (GA4): GA4 allows us to understand user behaviour beyond surface-level metrics. From initial visits to form submissions and conversions, we focus on data that reflects real business impact.

Our SEO Process – Transparent,Strategic, Proven

01

Discovery & Audit:

Every SEO engagement begins with clarity. We assess your goals, target audience, competitors, and online presence through a detailed SEO audit covering technical health, content quality, visibility, and opportunities.

02

Keyword Mapping & Strategic Planning:

We identify keywords that matter to your business, from Durham-focused local terms to high-intent commercial phrases. This forms a structured roadmap for improving rankings and increasing enquiries.

03

Implementing Technical & On-Page Optimisation:

Search engines favour websites that are technically sound and easy to use. Our team implements technical fixes and on-page improvements that support clarity, performance, and accessibility.

04

Setting Up Listings and Reviews in the Local Area:

To strengthen local presence, we optimise listings across trusted directories and support review management, helping your business stand out where customers are actively searching.

05

Keeping an Eye, Documenting & Making Changes:

SEO is an ongoing process. We track traffic, rankings, engagement, and conversions, documenting progress and refining strategies based on reliable performance data.

FAQ’S

Frequently Asked Questions

Most clients see improvements in local visibility within three to six months, with stronger results developing as the strategy gains momentum over time.

We identify high-intent, location-based keywords through detailed research, focusing on competitors, industry context, and how customers in Durham search online.

Our approach combines customised, data-driven SEO with in-depth knowledge of the UK market and local Durham insights, ensuring strategies are practical, measurable, and sustainable.

Get in touch

    with us anytime

    If you want to enhance your online presence and drive more traffic to your website, contact Apex Marketing Solutions Ltd. Our expert team specialises in SEO, PPC, and website design, ensuring your business
    stands out and thrives in the digital landscape.

    We help you reach your target audience effectively and efficiently with customised strategies tailored to your unique needs. Contact us today to elevate your online marketing game and achieve exceptional
    results.

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