Objectives:
G&A Security sought to increase website traffic, improve keyword rankings, and enhance brand visibility within the competitive North East security market. They enlisted our expertise to devise and implement a bespoke SEO strategy tailored to their business needs.
Challenges:
The client faced declining impressions and low visibility in search engine results, which hindered their ability to attract organic traffic. Keyword rankings were below expectations, and their blog content was not optimised for high-volume search terms. Additionally, technical issues on the website were limiting its overall performance and user experience.
Solution:
We conducted a comprehensive website audit to identify and resolve technical issues, such as broken links and slow loading times. Monthly blog strategies and updates to web page content were implemented, focusing on high-traffic keywords relevant to the security industry. A robust backlink strategy was developed to strengthen domain authority, prioritizing quality over quantity. These measures significantly improved the website’s visibility, search rankings, and overall user engagement, leading to a sustained increase in organic traffic.
