Objectives:
Hamilton Systems aimed to boost organic traffic, improve search rankings, and attract businesses in Harrogate, Leeds, and London. The focus was on increasing visibility for core services like Managed IT Support, Cloud Solutions, and Cyber Security to position the company as a leading IT provider in the UK market.
Challenges:
The website struggled with low visibility for critical service keywords due to poor optimization. Technical issues like slow load times, broken links, and weak mobile performance impacted user experience. Additionally, web content lacked alignment with search intent, while limited backlinks prevented Hamilton Systems from competing effectively in the highly saturated IT services market.
Solution:
We implemented a comprehensive SEO strategy, addressing technical issues like page speed and responsiveness. On-page optimization included rewriting service pages with keyword-rich content targeting user intent. A targeted blog strategy focused on trending IT topics, and a quality backlink campaign strengthened domain authority, improving search visibility for Cyber Security and Managed IT Support.
