Are You Ignoring Bing Ads? Here’s Why You Shouldn’t Be When it comes to PPC advertising, most people only think of Google Ads. But Bing Ads, now part of Microsoft Advertising, is an often-overlooked platform that can be a goldmine for your PPC strategy. Bing holds around 7.61% of the UK’s search market share, which might sound small but represents millions of searches every day. Plus, Bing’s audience tends to be more affluent and older compared to Google users, making it ideal for certain niches. If you’ve ever thought, “Does Bing Ads work?”, or “Is it worth the investment?”, this guide will show you exactly how to run PPC ads on Bing effectively.

Key Takeaways:

• Bing Ads can reach a valuable audience often ignored by Google Ads.
• Setting up Bing Ads is similar to Google Ads, but you can transfer campaigns easily.
• Optimising your Bing Ads with the right targeting and keywords can increase your ROI significantly.
• Tracking your ads is crucial for improving performance and ensuring you get the best return on your spend.