Case Study
37 Keywords in Top 3 Positions Through a Targeted SEO Strategy
Driving Organic Growth for the UK's Steel Fencing Industry
Fencing Direct, part of 4 Fabrications & Welding Ltd, is a trusted UK manufacturer with over 100 years of combined expertise in steel fencing and external works. The brand partnered with Apex Marketing to strengthen its digital visibility and outperform competitors across high-intent search terms.
Through a data-led SEO strategy focused on on-page optimisation, content enhancement, and technical improvements, we positioned Fencing Direct as a leading authority in the steel fencing industry. Within 12 months, the campaign delivered exceptional results — 37 priority keywords ranked in the top 3 positions on Google, driving significant growth in organic traffic, qualified leads, and online enquiries.
By combining precision keyword targeting with consistent content and performance tracking, Fencing Direct continues to maintain top-tier search visibility and dominate its niche across the UK.
About Fencing Direct
Fencing Direct, part of 4 Fabrications & Welding Ltd, is a trusted UK manufacturer with over 100 years of combined expertise in steel fencing and external works.
The brand partnered with Apex Marketing to strengthen its digital visibility and outperform competitors across high-intent search terms in a crowded manufacturing market.
The Challenge, Solution & Results
A Decline in Search Visibility
Before implementing the SEO strategy, Fencing Direct faced several key challenges. The website was experiencing a noticeable decline in search impressions and overall visibility across core product pages.
Many high-value keywords, including Estate Fencing, were ranking below competitors, resulting in missed traffic and lost opportunities. Despite having strong products and industry expertise, the site wasn't attracting enough qualified visitors or generating consistent clicks.
The main goal was to reverse the declining trend and achieve stronger keyword positioning to drive steady, high-intent traffic.
A Full Audit & Content-Led SEO Plan
We completed a full website audit, fixing technical issues and strengthening site performance. A monthly content plan was introduced, combining blogs and optimised web pages to highlight services.
High-search-volume, intent-driven keywords were targeted to attract qualified traffic. This was supported by a tailored backlink strategy and on-page improvements to boost authority and long-term growth.
Sustained Search Dominance
Within 12 months, the campaign delivered exceptional results — 37 priority keywords ranked in the top 3 positions on Google, driving significant growth in organic traffic, qualified leads, and online enquiries.
By combining precision keyword targeting with consistent content and performance tracking, Fencing Direct continues to maintain top-tier search visibility and dominate its niche across the UK.
Ready to Grow Your Business Like Fencing Direct?
With 36+ keywords in the top 3 positions, 7.5K+ clicks, 7.24K+ impressions and 2.5X revenue growth, Fencing Direct has secured lasting search dominance in a competitive market. Let's do the same for you.