Case Study
How Alba Accountants Increased Search Impressions by 1,920%
Driving Growth Through SEO, Content & Local Search
Alba Financial Accountants Limited is a UK-based accountancy firm providing professional support across account preparation, bookkeeping, payroll, VAT and business turnaround.
Apex Marketing developed a targeted SEO and content strategy to strengthen Alba's online presence, increase visibility for valuable accounting searches and attract more qualified enquiries.
The campaign delivered substantial growth in organic visibility, clicks and website authority, helping Alba compete more effectively for important financial and tax-related searches.
About Alba Financial Accountants
Alba Financial Accountants Limited is a UK-based accountancy firm providing professional support across account preparation, bookkeeping, payroll, VAT and business turnaround.
Operating in a competitive search market, the firm needed stronger search authority and a clearer website structure that showcased its expertise while maintaining its professional, approachable identity.
The Challenge, Solution & Results
Competing Against Established Firms
Alba Financial Accountants was operating in a competitive search market, with established accountancy firms appearing prominently for valuable accounting, bookkeeping and tax-related keywords.
Several important service pages, including VAT Returns, Corporation Tax and Payroll, had limited keyword optimisation and lacked the content depth required to compete effectively.
The challenge was to strengthen Alba's search authority, increase high-intent organic traffic and create a clearer website structure that showcased its expertise while maintaining the firm's professional and approachable identity.
Content, Technical & Local SEO
We began with a detailed SEO audit and content analysis to identify technical issues, keyword gaps and opportunities across Alba's core services.
Key service pages were restructured and optimised with improved headings, metadata, keyword targeting and internal linking. A targeted content strategy was also introduced around tax planning, bookkeeping, digital accounting and other topics relevant to Alba's potential clients.
Local SEO formed another important part of the campaign. Google Business information, NAP consistency and location-focused keywords were optimised to strengthen Alba's visibility for relevant local searches. Technical improvements and schema implementation further helped search engines understand the website, its services and areas of expertise.
Substantial Organic Growth
The campaign produced strong improvements across Alba's organic search performance. Search impressions increased by 1,920%, while organic clicks grew by 591%, significantly expanding the number of potential clients finding the business through Google.
Alba also achieved an 18-point increase in Domain Authority, reflecting the website's growing strength and credibility in organic search.
Alongside SEO growth, the wider digital marketing strategy generated a 1.5X ROAS, demonstrating how stronger search visibility and targeted marketing contributed to measurable business performance.
Stronger Visibility for Accounting Services
Alba now has a much stronger search presence across its core accounting and financial services. Optimised service pages provide clearer relevance around these key areas, helping the website reach users searching for specific financial support.
The improved content structure also allows Alba to communicate its expertise more effectively while creating stronger pathways from informational searches to commercial service pages.
Ready to Grow Your Business Like Alba?
With 1,920% more impressions, 591% more clicks, an 18-point increase in Domain Authority and 1.5X ROAS, Alba Financial Accountants has established a considerably stronger digital presence. Let's do the same for you.